About

A passion for big ideas coupled with meticulous attention to detail allows me to create, lead and deliver complex projects from concept to implementation against even the most demanding of briefs. I immerse myself in a clients’ business model in order to find the best and most effective solution to retail & marketing communications – inventing new ways to talk to, interact and communicate most effectively with an audience.

Alongside this, I apply my many years experience in Graphic Design to ensure that the result is impactful, engaging and pitch winning. I am currently adding to my skills by studying a Foundation Degree (FdA) in Retail Design.

I have worked within both client and agency environments, developing brand identity and executions across a range of media and campaigns, including all types of printed communication, exhibition stand design, photography, websites, corporate presentations, retail environments and promotional merchandise.

My client’s look to me to support them in the following areas:

  • Brand and Campaign design
  • Creative Direction
  • Pitch Winning
  • Art Direction of Photo-shoots
  • Retail Point of Sale
  • Design implementation and artwork
  • Digital design and execution
  • Studio support
  • Print management

View Louisa Pendergast's profile on LinkedIn

I would confidently give Louisa any project knowing she will do whatever it takes to make it happen, she has the ability to make the different elements of a complicated project come together… on time. Louisa is supremely multi-talented, she excelled at all her diverse functions and responsibilities within Wetherlys – She controlled and orchestrated the production of the wide range of marketing materials the company required. Her responsibilities ranged from management and training of her design staff to taking care of details such as the styling and every possible logistical need for the photo-shoots. She dealt professionally and efficiently with printers, press and media, photographers, model agencies, location hire, transportation and distribution companies, warehouse staff and the buyers and decorators within the company

Jo-Anne Stafford - Buyer at Steinhoff International

 

Louisa is a great freelancer who consistently produces a very high quality of work. We would recommend her to any design agency looking for a freelancer.

Mammal Design & Art Direction

 

Louisa is an extremely creative and inventive person and a great team player. She engages her clients, truly understands their aspirations and delivers work that helps them achieve their brand and marketing goals. Louisa has led the creative direction and brand management on one of my key accounts, a leading global professional service business. I have constantly received glowing feedback for the work that Louisa has done and wouldn’t hesitate to recommend her.

Jonathan Sedger - Head of New Business at Pepper

 

Louisa is a fantastic designer who freelanced for the Source team on a number of occasions before one of our clients snapped her up and offered her a permanent role! Louisa is always a pleasure to deal with and receives excellent feedback on her technical ability and her creativity. Its not always easy to hit the ground running as a freelancer and adapt to different ways of working quickly, but Louisa managed to do this on more than one occasion and is always a cheerful voice on the other end of the phone!l

Joanne Austin - Senior creative recruitment consultant at Source