This Christmas Capital Dynamics wanted to send their clients something other than the traditional card. They wanted to convey the season’s greetings in a way that would do more than clutter up a desk or decorate the waste basket. They briefed us to create something that would engage and entertain but also provide some insight on interaction.
Our solution was to design and build a Christmas themed game set in the Swiss Alps. Participants whooshed down the slopes collecting coins and presents and doing their best to avoid Yeti’s and blizzards. Understanding the competitive nature of Capital Dynamics’ industry we also created a leader board where players could display their prowess and compete for prizes.
This also enabled us the deepen the IP address analytics. An incredible 72% of recipients played the game and of those 58% played 3 times or more.